Thursday, December 30, 2010

Behind ZOO-ZOO Creation


Director RajivRao on explaining the concept
      ZooZoo idea was conceived by Rajiv Rao and so are the story lines. The name was also chosen by Rajiv Rao
                                                                                        
The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days and the pre-production to shoot happened within a month and cost around 3 crores rupees.



On a scene with concept artists & director
     ZooZoos are advertisement characters promoted by Vodafone during the Indian Premier League Season 2 (IPL). Zoozoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These ads though look animated are actually real humans in the Zoozoo costumes. The ads were created by Ogilvy & Mather, an agency that handles Vodafone advertisements and the films were shot by Bangalore based Nirvana Films in Cape TownSouth Africa.

Discussing with Co-Artists
                                                                                                      Ranjith Baskaran
                                                                                         facebook.com/ranjithbtech
                                                                                         linkedin.com/ranjithbaskaran


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